About Salam@

عربي

Salam@ promotes digital resilience across the Middle East and North Africa (MENA), especially among women, young people, and civil society organizations that serve them.

Every day, women are using new digital technologies to surmount old barriers and build transformative new opportunities—for themselves and their communities. But increasingly, digital space also exposes women to new threats, from hackers, harassers, and other bad actors. Salam@’s mission is to ensure more MENA women and youth can thrive safely online.

Implemented by The SecDev Foundation, Salam@ is pioneering a public health approach to digital violence, especially against women and girls. Working alongside local partner organizations, we emphasize prevention, frontline intervention, public awareness and policy advocacy. Ultimately, we’re fostering a culture of digital resilience across the MENA region.

Our goals

  • Awareness: Raise widespread public awareness across the MENA region, especially among women and youth, about digital risks and digital safety best practices.
  • Local capacity: Build capacity among people and organizations to achieve digital resilience, including through digital-safety training and support for advocacy.
  • Direct response: Strengthen frontline services for women and youth who face technology-facilitated violence, and for community organizations that support them.
  • Knowledge: Expand local and regional data and insight on digital violence, to support better identification of needs, gaps, resources, interventions and opportunities.
  • Networking: Foster a durable network of partners and beneficiaries to collaborate on digital-resilience strategies and activities, and to sustain long-term regional momentum.

Latest initiatives

Building on insights from our 2018-2022 digital-resilience program in seven MENA countries, the team’s latest initiatives include:

  • Researching Digital Violence Against Women (DVAW): Through 20+ country-based reports, case studies and manuals, led by researchers in the region, the team is enabling trailblazing investigations into local contexts and impacts of DVAW. In some countries, these are the first substantial data sets and knowledge products on the topic.
  • Strengthening ecosystems of support for women: Launched in 2024, this project seeks to build conditions for resilient governance (law/policy), health and educational ecosystems to support female tech users and DVAW survivors. We’re piloting this newly holistic approach in Jordan and Iraq, building on lessons learned from earlier projects.
  • Developing Arabic training guides: Leveraging years of field training experience, the team is building a suite of public-domain training guides covering essential topics in digital safety and psychosocial support for survivors of DVAW.

2018-2022: Mass engagement in seven countries

Salam@ coordinated a four-year, large-scale digital resilience program for women and youth in seven MENA countries: Algeria, Bahrain, Jordan, Kuwait, Libya, Morocco and Tunisia. In each case, a locally-based national coordinator helped shape strategies and activities—including localizing communications for local realities and dialects.

This program achieved unprecedented reach among women:

  • 35,000+ people directly benefited from Salam@ services—including 18,000 through training, 11,000 through clinics and awareness sessions, and 4,000 via support lines.
  • More than 28 million users engaged online (mostly women) with Salam@’s public awareness campaigns on digital risks and responses.
  • Salam@ spokespeople catalyzed national conversations about digital resilience through more than 450 broadcast and print media exposures.

Key Innovations

Along the way, the team has delivered innovations with lasting impact. Highlights include:

  • Convening and mentoring the Digital Advocates—the region’s first all-female group of digital safety trainers—to lead Salam@’s on-the-ground education activities.
  • Mentoring strategic cohorts of female lawyers, journalists, politicians and other community leaders in the MENA region to lead on digital policy advocacy.
  • Working with 20+ specialists from nine MENA countries to develop the first-ever unified, dictionary of Arabic digital safety terms in sign language for the Deaf community.
  • Publishing nearly 200 easy-to-understand digital safety guides (on this website), including guidance in several local Arabic dialects.
  • Developing a psychosocial support manual for service providers working with survivors of digital violence against women.